02 - The Psychology of Premium Pricing

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Your prices are signals. Long before you explain your offer, your pricing tells a story about your value, your confidence, and the kind of clients you attract.

In this episode of Elevate Your Business, Sarah Capewell breaks down the three psychological triggers that make premium pricing work:

• Anchoring - why starting with your most premium option changes how everything else feels
• Value Distortion - the hidden bias that makes “expensive” feel like “better”
• Identity Buying - how clients use pricing to step into their future selves

You’ll hear how two equally qualified tutors set different rates - and why the higher-priced one didn’t just fill her diary, she filled it with better clients.

If you’ve been playing it safe with your prices, this episode will help you rethink your strategy so your rates do some of the selling for you.

👉 Listen in and discover how to align your pricing with the transformation you deliver, so you attract the right clients at the right level.

Resources & Links:

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