01 - Why “Good Enough” is Losing You Premium Clients

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“Good enough” might get you by, but it won’t win you premium clients. In this first episode of Elevate Your Business, Sarah Capewell shares how subtle first impressions, proposal design, and client touchpoints can quietly make or break your positioning.

You’ll learn:

• Why premium clients feel their way to decisions, not just weigh the facts
• The three areas of your business where “fine” actually costs you opportunities
• How to make small, intentional upgrades that instantly shift client perception
• Why first impressions do more selling than you realise

Discover how to move from looking DIY to signalling premium - without burning everything down and starting again.

👉 If you’re ready to attract clients who value your expertise and see you as the obvious choice, this episode is your wake-up call.

Resources & Links:

• Free resources and mentoring programs: elevateyourbusinesspodcast.co.uk
  
  
• Subscribe so you never miss a strategy that could change your business.

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And if you’re ready to take these strategies further, explore free resources and mentoring programmes at https://www.aster.academy/

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