Story - The Key to Great PR

In this episode of Elevate and Accelerate, Zack closes out the Business Trifecta with the third of three elements...Public Relations. Join us today for a look at how understanding validation, reputation, and community can dramatically improve your business.

Telling your authentic story is important, but without and understanding of these three arenas you'll have trouble scaling to that next level of success.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:00 - What is PR?

3:10 - PR vs. Marketing

7:10 - PR vs. Publicity

10:30 - The Arc of Understanding How to Use Story

13:15 - Dickie V Film Example

17:40 - Values Internally and Externally

25:10 - How to Utilize Community in Terms of PR

30:20 - PR is About More Than Selling

31:15 - Closing Remarks and How To Get In Touch.

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