Media Vs. Marketing - Why a Media Company Should Run Your Socials

In this episode of Elevate and Accelerate, we are joined by the Ryan Ruff, Senior Content Producer at Celebrity Branding Agency, the leading agency in authoritative content creation and strategy.

Ryan and Zack dive into the common thinking behind most social media strategies today, and how it is drastically missing the mark, hindering your potential growth.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro to Ryan Ruff.

1:50 - Media vs. Marketing.

6:00 - Leads, Leads, Let's Try Something Else.

9:50 - Qualified Leads and Authoritative Content.

16:48 - What is a Media Company?

18:50 - A Successful Media Company Example

23:04 - How To Leverage Social Media.

27:50 - The CBA Social Media Strategy. 2 Hours a Month.

32:30 - How to Tell Your Story to Grow Your Audience.

36:20 - The Ripple Effect of Valuable Content.

37:38 - Why Not You?

38:00 - Stay In Touch.

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