How to Build a Celebrity Brand - Part 3: Public Relations

We're back with an all-new episode of Elevate and Accelerate!

In this episode we going to show you the simple formula for how you can build your own CelebrityExpert Brand. We call it The Business Trifecta–Media, Marketing, and PR. When these three elements of your business are working optimally, you will grow your business faster.

The Business Trifecta are three levers of your business that all need to be working together. Like three cylinders in a three-cylinder car, if one of those is not firing well you have a really hard time getting anywhere. The same thing is true for your business. If you are lacking in one of these areas, you will not be able to establish the CelebrityExpert Brand you need to grow your business faster, attract your ideal clients, charge more for your services, and get out of working in your business so you can continue to work on it.

Timecodes:

0:06 - Introduction and topic of the day

1:15 - What is public relations?

5:10 - Paid media and crushing the stigma around it

9:01 - A history lesson on PR and how it became a function within business overall

14:03 - Rhetoric is used to influence. Plain and simple.

17:58 - The three accelerators within PR

21:46 - The greatest impact lies within how you leverage your media content

24:50 - More than half of consumers care about companies who have a mission

27:53 - When you consistently show up and provide value to customers, they want more

32:18 - It's imperative that the Business Trifecta works together for you simultaneously

35:40 - Be prepared when the opportunity arises

37:38 - Closing remarks

Connect With Zack:

LinkedIn

YouTube