Navigating the Nuances of EdTech Marketing

Join Mike Moore, seasoned Academic Researcher and Senior Project Manager at Partner in Publishing, as he sits down with Lisa March, the visionary Founder and President of the company. In this enlightening episode, they tackle the complexities of marketing in the EdTech sphere and dissect the critical components of an effective go-to-market strategy. Lisa delves into the crucial need to integrate sales and marketing efforts to adeptly communicate the value of educational technologies to a broad range of stakeholders. Additionally, she underscores the vital role that agencies like Partner in Publishing play in navigating EdTech companies through market intricacies and setting new industry standards. Get ready to uncover deep insights on how data informs marketing decisions, the growing importance of social proof, and the strategic impact of content.

Sponsored by Partner in Publishing:

PartnerInPublishing.com

Bookmarks:

00:00 Introduction and Setting the Stage

2:50 How Partner in Publishing (PIP) Began

6:14 The Role of Agencies in Redefining the EdTech Market

6:45 Market Development Powers Sales

7:34 Impact of COVID-19 on EdTech Marketing

8:54 The Role of Data in Marketing

12:10 Comprehensive Marketing Strategies

15:26 Future of EdTech and PIP’s Role

15:42 Social Proof and Content Creation

18:26 Organic Marketing Approach

19:27 Importance of SEO and digital ads

20:07 Integrated Marketing Efforts

20:55 Your Content Shouldn’t Always be Promotional 

23:04 Scalability with Agency Support 

24:41 Tailored Marketing Strategies

25:38 Elevating Leadership with the Right Team

28:15 Client Diversity and Success Stories 

29:04 The Role of Sales and Marketing Integration

29:51 Embedded Agency Partnership

30:13 The Concept of "Everyone is a Publisher"

32:42 Closing Remarks

Resources:

Partner in Publishing

Lisa March | LinkedIn

Mike Moore | LinkedIn