Bridging the Gap: Aligning Sales and Marketing in EdTech

In this episode of EdTech Elevated, host Dr. Mike Moore interviews Allison Langley, a marketing manager and content strategist at Partner in Publishing. They discuss the importance of aligning sales and marketing teams to drive business growth, emphasizing clear communication and shared goals. Allison draws from her background in content strategy and the investment industry to highlight how breaking down silos between teams is crucial for success. The conversation explores the role of sales enablement tools, such as competitor analyses, and the need for targeted, value-driven content. Allison also underscores the benefits of partnering with a marketing agency for diverse insights and strategy enhancement. Lastly, she emphasizes the power of storytelling in marketing, advising professionals to craft clear narratives that resonate with their audience.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:05: Intro to EdTech Elevated

00:37: Host Introduction: Dr. Mike Moore

01:12: Guest Introduction: Allison Langley

03:33: Importance of Sales and Marketing Alignment

05:10: Breaking Down Silos 

06:17:  Impact of Digital Marketing Tools 

07:59: Sales Enablement Tools Explained 

09:58: Creating Value-Driven Content  

12:06: Understanding the Customer Journey 

13:49: Advantages of Working with an Agency 

16:57: Maintaining Brand Voice in Copy 

19:15: Challenges and Opportunities in EdTech   

20:47: Leveraging Cross-Industry Experience 

22:58: The Power of Storytelling

Resources: 

Allison Langley LinkedIn

Mike Moore LinkedIn

Partner in Publishing Website