Behind the Scenes: Creating High-Impact Video for EdTech
- Author
- Lisa March, Jeffrey Rucker, Lindsay Semevolos, Renée Kennedy
- Published
- Wed 26 Feb 2025
- Episode Link
- http://sites.libsyn.com/533162/behind-the-scenes-creating-high-impact-video-for-edtech
In this episode of EdTech Elevated, Jeff Rucker, Vice President of Content Marketing at Partner in Publishing, sits down with Lindsay Semevolos, a video content strategist and senior project manager, and Renée Kennedy, a video marketing strategist at PIP, to discuss the power of video in EdTech. They explore the evolution of video production, from tutorials and testimonials to high-profile video shoots, and share insights on how brands can leverage video for engagement and impact.
The conversation covers the latest trends in video marketing, the rise of short-form content, and the growing role of podcasts in digital strategy. Lindsay and Renee also reveal behind-the-scenes details from some of their most exciting projects, including a video presentation for a high-profile public figure. They highlight the importance of strategic storytelling, audience engagement, and adapting to emerging platforms like TikTok and LinkedIn.
Sponsored by Partner in Publishing:
https://partnerinpublishing.com/
Bookmarks:
00:00 Introduction to EdTech Elevated
00:24 Host Introduction: Jeff Rucker
01:09 Guest Introductions: Lindsay Semevolos & Renée Kennedy
02:58 The Evolution of Video at Partner in Publishing
04:48 PIP’s Approach to Video Production & Workflow
05:20 The Role of Technology in Video & Podcast Production
07:23 Types of Videos Clients Request: Explainers, Tutorials & Testimonials
09:04 Onsite Video Shoots: Planning, Execution & Benefits
11:36 Challenges of Onsite Video Production
13:31 Favorite Video Projects & Behind-the-Scenes Stories
15:51 High-Profile Video Projects & Industry Impact
17:27 Trends in Video Marketing & The Rise of Short-Form Content
19:56 The Role of Long-Form Video & Podcasting in Digital Strategy
23:06 How Video Enhances Digital Marketing & Engagement
24:29 Should EdTech Brands Use TikTok & LinkedIn?
26:42 The Impact of Video on Brand Storytelling & Marketing Strategy
27:19 EdTech Elevated Closing Remarks
Resources:
