From Tinder to B2B SasS with Scott Hurff Founder of Churnkey

Scott shares his founder's story of how we went from working on one of the first independent content distribution platforms on the Internet, to Tinder and on to founding his own company.

Scott and Brandon talk marketing, churn and building a company.

You'll enjoy this episode because Scott is a peak performer in the product and marketing world and drops tips on how you can build a better product and reduce churn.

About Scott Hurff
Scott is an entrepreneur, product creator, designer, writer, and dad.  He has seen it all in Startupland: VC-backed rocket ships, VC-backed rocket explosions, marketplaces, consumer apps, and one of the first independent content distribution platforms on the internet.

He was on the founding team of Tinder’s first acquisition, where he created some of the app’s most successful early revenue features.

Previous to that he was on the founding team of Casa, the world’s first consumer-friendly Bitcoin self-custody provider.

O’Reilly published his book, Designing Products People Love, which Scott Berkun called “a thoughtful and charming guidebook for making great things.”

Scott now helps SaaS operators build healthier subscription businesses with his latest company, Churnkey.

SHOW NOTES
00:00:00 Intro and beginning of Scott's Story
00:07:25 Marketing Analysis at AOL and Churn Management
00:24:18 Back to Scotts story
01:16:00 Scott's High Percentage Tips (HPTs) for You

EPISODE LINKS:

ChurnKey
-> https://churnkey.co

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Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.

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