News from Episode 331 with Bill Sebald

On this week’s EDGE of the Web show we discussed top trending digital marketing news ranging from new WordPress plugins and Facebook video metrics! Check out this week’s trending news:

• Finally, Google’s Site Kit for WordPress is Ready
• • After languishing in beta-mode for six months, Google has finally released its Site Kit WordPress Plugin allowing users to access aggregated Google data from multiple sources within the site’s dashboard.
• Unlike Facebook, Twitter Bans Political Ads
• • Twitter CEO Jack Dorsey says social media platforms have a responsibility to protect public discourse from false claims, deep fakes, and misleading info, and he thinks the best option is banning all political ads. 
• Facebook Shakes Up its Video View Metrics
• • 10-second video optimization and metrics are out, 15-second video optimization and metrics are in via ThruPlay, theoretically because the 15-second approach gets better results.