News from Episode 329 with Andy Drinkwater

The H1 Debate Continues

Google has previously said the use of H1 is not important to SEO because semantic analysis is the key. Others, however, note how H1s do impact SEO in terms of what appears in SERPs.

Transparency Boosts Data Sharing by Consumers

When companies are more transparent about how consumer data is used, people are more willing to share their data, to the tune of 73% in 2019 as opposed to only 66% in 2018 according to Accenture Interactive.

New Lead Form Extensions Being Tested by Google Ads

Businesses can capture more customer information with a strong special offer that can only be accessed after filling out a lead form, which advertisers can customize.