News from 354 with Mordy Oberstein and Lily Ray

Keep Calm and Carry On! Google’s Latest Core Update

On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full effect may not be felt for another week, but by all indications this was a very significant update.

By: Barry SchwartzFrom: Search Engine Land

Lily Ray on the May 2020 Google Core Update

Her analysis of 550 domains through the Sistrix US visibility index. As with other recent Google updates, YMYL (your money, your life) websites were once again a major focus.

By: Lily RayFrom: Path Interactive

Omni-Channel Updates in a Time of Coronavirus

Everyone’s been shopping online during the COVID-19 pandemic, and now Shopify and Yelp rolled out updates to help SMBs up their omni-channel marketing game.

By: Vin GaetaFrom: IMPACT