394 | News from the EDGE | Week of 2.15.2021

[00:03:48] Desktop Users Will Now Have Messaging for Google My Business

It was only a matter of time for desktop users to get GMB messaging, and it’s now rolling out, so keep an eye out for messages appearing in your GMB desktop dashboard.

[00:10:19] Free Top Product Results Gets Scroll-to-Text Feature on Google 

Click on a result that has scroll-to-text and Google takes you to the web page and the spot on the page with relevant text is highlighted. This will now be on free top product listings boxes.

[00:19:40] US English Search Results Now Have Google Passage Ranking

Passage ranking is now live. Google expects passage ranking to affect up to 7% of search queries when it’s fully rolled out globally for all languages. Have your rankings changed?