3 Golden Rules of Personal Branding

investing in your personal brand is one of the most sound investments that you should take. Personal branding is a process by which you market yourself to the rest of the world. But why should you brand yourself?

Dr. Khyatti Shetty, Executive Coach, Faculty of Business in Curtin University shares the 4 Golden Rules:

1. Define your aspirations 
2. Craft a niche for yourself 
3. Communicate your brand in-person and online too 
4. Stay authentic and consistent 

About Dr. Khyatti Shetty

A Recipient of the Global Training and Leadership Award-2017, GCC Women Leaders Award-
2017 and Top 100 Global Training Minds-2018, Dr. Khyati Shetty is an Executive Coach and
Innovation Facilitator. She started her career in the area of Corporate Strategy, market potential estimation, product development and branding.

Khyati is a Certified Co-Active coach (CPCC) from CTI, USA, A Professional Co-active coach
from the Coach Training Institute, USA, and a certified Psychometric Test Professional (CPTP)
accredited assessor by CAMI, USA and NLP Certified. 

She is also certified in Transactional
Analysis, from the International Transactional Analysis Association, and also completed the
most advanced level of Train the Trainers from the prestigious industry leader Carlton Advanced
Management Institute (USA).She holds a degree in MBA (Marketing), Post Graduate Degree in
Human Resource Management and a Doctorate in Brand Personality Congruence.

She currently works as an Executive Coach and Faculty of Business with Curtin University,
Dubai. 

People are her passion and her motto is, “Passion can drive you crazy but is there any other way to live!”

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