Ecommerce Marketing School

Tattoo brand, Mad Rabbit, created Mad Monday leading up to BFCM to build momentum. And it's worked like a charm. On this episode of Ecommerce Marketing School, Mad Rabbit co-founder Selom Agbitor bre…

Jess Cervellon is the VP of Customer Experience at Feastables. So she knows a thing or two about creating a memorable experience. And on today's episode of Ecommerce Marketing School, she's sharing h…

Ever seen mixed messages about shipping as a consumer? It happens ALL the time. And this time of year, it's especially important to make sure you're setting clear expectations for your customers. Luc…

As a founder/CEO, you have to have the ability to think about the next 5 years and 5 minutes. A balancing act that's incredibly challenging to manage. Especially during BFCM when comparison culture P…

Chances are, you end up with a ton of new customers around the holidays. But that doesn't necessarily mean they stick around and become loyal customers. On this episode of Ecommerce Marketing School,…

Think it's too late to get creative for Black Friday? Think again. On this episode of Ecommerce Marketing School, Val chats with ecommerce expert, Aaron Orendorff, about rapid-fire lessons they learn…

It doesn’t matter how big or small your business is, you're going to hit some snags during the holidays. And on this episode of Ecommerce Marketing School, Val is sharing Black Friday horror stories …

If you sell something like baby formula or PMS products, your products aren't necessarily "giftable." So how can you make the most of the holiday season? On this episode of Ecommerce Marketing School…

If you're using plain packaging, you're missing out on a serious opportunity to excite and connect with your customers. On this episode of Ecommerce Marketing School, Popsmith's Dave Stickland shares…

Shoppers have been trained to wait until November to buy. So whether you're running a discount, free gift with purchase, expedited shipping, or another offer entirely, you better make sure it's profi…

Eli Weiss is a customer experience guru. Today, he's the Senior Director CX & Retention at Jones Road Beauty. And before that, he was at Olipop. 2 absolute household names in the DTC space. And on th…

Soooo there's good news and bad news about improving your CRO ahead of Black Friday. Bad news? The best time to start was right after BFCM last year. Good news? It's not too late to pull off some qui…

Email marketing during Black Friday can get a littleee crazy. That's why on today's episode, Val chats with email expert, Jacob Sappington, to give you an in-depth look at how he handles segmentation…

The most powerful thing you can do for BFCM is squeezing the most out of what you already have. And that's exactly what email expert, Samar Owais is breaking down on today's episode of Ecommerce Mark…

Kizik has mastered the art of collaborations. And they're not always obvious. Like their limited-edition shoe with Jet-Puffed Marshmallows. On today's episode of Ecommerce Marketing School, Brett Swe…

We're getting into the biggest email season of the year. And on this episode of Ecommerce Marketing School, Val chats with longtime friend (and fellow email expert) about what they learned at Litmus …

To have an amazing Black Friday, you need to nail your offers. Which is why understanding what your audience really cares about is suuuuper important. And on this episode of Ecommerce Marketing Schoo…

Mark Ritz has been obsessed with memberships for YEARS thanks to his days at Costco. And it's paying off in a big way for his brand, Carnivore Snax. In the first month alone, they locked in 500 membe…

The more contacts you have, the more revenue you’ll bring in with your email and SMS campaigns. That’s why list growth needs to be a constant priority, but the next few months leading up to Black Fri…

On this season of Ecommerce Marketing School, Val chatted with 18 experts about everything from top performing emails, to using holidays to drive sales, and SO much more. And now that Summer School i…