What's working now in Facebook/Meta Ads with Jon Loomer

This week I sat down with the absolute OG of Facebook (Meta) Ads Jon Loomer! 

Jon has been the original fountain of knowledge for the Media buying community since the very early days of Facebook ads - he has published over 1000 blog posts helping marketers to navigate the fast-changing world of ads, and run a community of advanced Facebook marketers who he supports in getting the best from the platform. 

We talked about some of the exciting changes on the platform: 

- 28 day click attribution

- Value-based delivery

- Advantage Plus and how it's working

- Using landing pages for more accurate tracking

- The inherent biases of the algorithm 

- How the media buying landscaping is changing and the drawbacks of automation 

- Why talking to people at every stage of the funnel is STILL important

- Jon Loomer's experience with TikTok so far - and why he is bullish about the platform 

Find Jon Loomer at www.jonloomer.com

Or on TikTok at https://www.tiktok.com/@jonloomer