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The Email Playbook for Black Friday and Peak Season

Author
Jessie Healy
Published
Tue 31 Oct 2023
Episode Link
None

This week, I sat down with Webtopia’s very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets. 

In this episode you will learn:

  • The optimum to start sending out Black Friday emails
  • How to segment your email list for peak season success
  • How to approach strategy for different segments of your email list
  • How to attain more deliverability during the Black Friday period
  • How to execute early access to your Black Friday deals
  • How your flows should change during Black Friday
  • Our optimum sending schedule for Black Friday weekend. 
  • How to tackle Cyber Monday

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