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Strategies to Implement Now To Ensure A Successful Q4 / Black Friday / Peak Season in Ecomm

Author
Jessie Healy
Published
Thu 01 Sep 2022
Episode Link
None

We can't promise it will be easy - but brands that act now will have a bigger chance of winning at their Black Friday/ Q4 / Peak Season Strategy.

In this special episode of the podcast, Jessie sit's down with her senior Strategy Team - Pedro Cordero Head of Google Strategy and Charlotte Sargeant, Head of Paid Social - to discuss:
- What worked for eComm brands last year and what we think will work this year 
- Why brands that plan their offers and start nurturing audiences early will get the best results 


Practical tactics that get results like:
- An increase in purchases by 396.39% with a tracked ROAS of 4.54x for a jewellery brand.
- Increasing revenue from $63k in the previous quarter to $3.3 Million for a kitchenware brand 
- a 4700% increase in transactions
-  without a sale or offer!


Plus, find out the clever tactic that our sustainable fashion brand client used to increase CTR by 50% while still increasing ROAS by 22% - without discounting.

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