Diary of an Early stage Food Startup

This episode is a little different - I wanted to shine a light on entrepreneurship in it's early stages - to provide some inspiration for others that are still in the thick of it. Hassan Muzaffar launched his low-sugar, high-protein cereal brand Yummos just a few short months ago - but already he has attracted an enviable team, some great investors and has created a brand that is gaining lots of attention.

Listen in to hear:
- Why Hassan focussed on building a strong in-house marketing team BEFORE hiring any agencies
- Why his approach to brand has been central to success
- The importance of a clear vision from the start
- Hassan's approach to product development
- How Hassan went about getting investment in the early stages
- Why 'building in public' can attract investors

Follow Hassan's journey on Linkedin: https://www.linkedin.com/in/hassan-muzaffar-289b7a24/

Try his product at www.eatyummos.com

Find the brand on instagram: https://www.instagram.com/eatyummos/