Shapley Values Attribution for eCommerce

Ever feel like your marketing models are a bit of a "black box"? You get predictions, but the "why" is fuzzy. That's where explainable AI (XAI) and methods like SHAP (built on Shapley values) come in. Our AI hosts dive deep into how Shapley values help marketers see which efforts truly make an impact. Understand your channels and make smarter decisions.