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eComm Marketing Deep Dives with Lebesgue - Podcast

eComm Marketing Deep Dives with Lebesgue

Our AI hosts jump into a plethora of themes to help e-commerce brands understand & navigate their marketing more efficiently. We cover a wide array of topics designed to help e-comm brand owners and marketers.

Management & Marketing Business Education
Update frequency
every 9 days
Average duration
20 minutes
Episodes
3
Years Active
2025
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Incrementality

Incrementality

Our AI hosts explain how Shopify owners can use incrementality testing, specifically geo-holdout tests, to discover the true, causal impact of their advertising spend and make more profitable decisio…
00:21:09  |   Wed 25 Jun 2025
Using the MECLABS Formula for eCommerce Growth

Using the MECLABS Formula for eCommerce Growth

Practical guide to using the MECLABS formula for Shopify brands to audit their store & increase sales. Tips for your eComm success.
00:18:48  |   Wed 11 Jun 2025
Shapley Values Attribution for eCommerce

Shapley Values Attribution for eCommerce

Ever feel like your marketing models are a bit of a "black box"? You get predictions, but the "why" is fuzzy. That's where explainable AI (XAI) and methods like SHAP (built on Shapley values) come in…
00:21:07  |   Fri 06 Jun 2025
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