Our AI hosts jump into a plethora of themes to help e-commerce brands understand & navigate their marketing more efficiently. We cover a wide array of topics designed to help e-comm brand owners and marketers.
Our AI hosts explain how Shopify owners can use incrementality testing, specifically geo-holdout tests, to discover the true, causal impact of their advertising spend and make more profitable decisio…
Ever feel like your marketing models are a bit of a "black box"? You get predictions, but the "why" is fuzzy. That's where explainable AI (XAI) and methods like SHAP (built on Shapley values) come in…
00:21:07 |
Fri 06 Jun 2025
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