Today on Eco-Echo, host Nil Kiran chats with Cem Fotocan about the secret superheroes of the green revolution: sustainable supply chains. From the cotton in your hoodie to the snack on your shelf, every product takes a journey—and it’s time we make that journey cleaner, smarter, and fairer. We break down what sustainable supply chains actually are, why they matter, and how brands like Nike and IKEA are using AI, optimization, and eco-friendly tech to level up their game. Plus, we explore how Gen Z (yep, you!) is changing the future of production with every purchase.