Making the Case for Good Jobs

Zeynep Ton is the author of the Good Jobs Strategy - which holds the honour of being the book I refer to the most when it comes to talking about work. In that book she set about making the case for firms to create good jobs for their employees, not just for the moral reason but because it was a route to faster growth. 

Now she returns with a new book, The Case for Good Jobs, which not only explains the reasoning for creating better working conditions for workers, but also how any firm can set about doing it. At the heart of the discussion is a recognition that workers want to do a good job - and often find obstacles in their way.

MIT Sloan Review: When Doing Less Adds Up to More

The Obstacles to Creating Good Jobs

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