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EachPod

On air mentoring session - Are you afraid to take up space?

Author
Kimberly Espinel
Published
Wed 20 May 2020
Episode Link
None

On this week’s episode (45) of The EAT, CAPTURE, SHARE Podcast, you’ll be listening in on another instagram mentoring session; I’m working with Trinidad and Tobago based gluten-free baker Moy Lovell who is unsure how to grow her baking business and is looking for ideas on how to use instagram and other social media platforms to help her reach more clients. I share marketing and mindset tips to support Moy on her journey. Here’s what else you can expect from this episode… 

  • I share some news about my popular instagram masterclass!
  • Moy outlines how and why she started her gluten-free baking business
  • We chat about what part of her business Moy would like to grow
  • I share my thoughts on the importance of marketing your business, no matter how big or small
  • I explain how the instagram algorithms may be affecting Moy’s reach and message
  • I share how you can identify who your best customer is
  • I explain why it’s so important to make your audience and customers feel special and give examples of how you can do that
  • We talk about the importance of sharing helpful content and information about your business
  • I explain why adding value when you post content helps your customer and also YOU
  • We unpick Moy’s beliefs and mindset around having her recipes stolen
  • We talk about why cookbooks are never about making money
  • I share my thought on working with brands
  • We speak about the importance of testimonials
  • We chat openly about judgement, vulnerability and rejection on social media
  • We discuss the big impact mindset can have on the health of your business and general success

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