Why Chinese agencies are like that?

Many businesses venturing into the Chinese market find themselves grappling with the unique dynamics of working with local marketing agencies. This episode unpacks the common challenges faced by international brands, exploring issues such as:

●Difficulty understanding proposals due to lack of standardized practices and storytelling skills.

●Deviation from brand guidelines based on perceived local preferences.

●Challenges in brand creation due to limited competitor and consumer insight analysis.

●Inconsistent working systems and lack of proactive collaboration.



The podcast delves into the cultural and systemic factors contributing to these challenges. It also provides actionable strategies to overcome these hurdles and build successful partnerships with Chinese agencies. Learn how to:

●Ensure senior management involvement for better understanding and communication.

●Establish clear guidelines and reinforce them consistently.

●Seek external consulting support for expert advice and clarity.

●Pay close attention to details and provide timely feedback for continuous improvement.

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