Why Aren't Chinese Consumers Just Buying from KOLs?

●"Many brands believe that using Key Opinion Leaders (KOLs) is the only way to succeed in China. This podcast goes beyond that oversimplification to explore the marketing strategies that actually build lasting brands in the Chinese market."

●"This podcast examines the changing landscape of Chinese consumer behaviour and helps brands navigate the complexities of marketing in China, going beyond the hype of KOLs and discounts."

●"Join us as we unpack integrated marketing campaigns, creative content strategies, and the evolving role of KOLs in building successful brands in China. This podcast is your guide to understanding the nuances of the Chinese market."

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