Now Is a Smart Time for Brands to Revisit China

Is China still a viable market for international brands? This episode dives into a fresh perspective on the Chinese economy in 2025, a market that has seen significant structural shifts and macroeconomic headwinds leading some to adopt a cautious approach. However, we explore why now could be a smart time for brands to revisit China.

Based on insights from Coolio Yang & Consultants, we uncover high-growth sectors that are proving resilient and offer compelling opportunities for global businesses. The episode also addresses the misconception that entering China requires major infrastructure, highlighting how cross-border e-commerce platforms like Tmall Global and JD Worldwide offer accessible entry points for testing the market.

Whether you're already operating in these categories or considering entering the Chinese market, this episode provides useful context and benchmarks to help you navigate one of the world's most dynamic consumer markets.

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