How China's Marketing Agencies are Driving Brand Growth

In this episode, we're unpacking the eight key trends shaping how brands connect with consumers in the Middle Kingdom, drawing insights from the '2024 Marketing Agency New Landscape' report.



•We'll explore how agencies are reconstructing creativity to drive innovation and boost brand messaging.

•We will discuss how the rise of AI and digital technologies are providing new opportunities for brand growth.

•We'll tell you how brands are going global, taking on overseas markets.

•We'll tell you why everyone's going crazy for brand collaborations.

•We'll analyse the return to offline experiences and why interesting experiences are king.

•We will show why storytelling through entertainment has become a breakthrough strategy.

•We will explain the focus on returning to business and driving real-world results for brands.

•And we will reveal why embracing long-term strategies is essential for building lasting brand value.



From AIGC to ESG, we've got the insights you need to future-proof your China strategy.

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