Beyond Basic AI: How Custom GPTs Can Help Your Business

In this episode, Jess and Kyle talk AI at SXSW London, and we do a deep dive in Custom GPTs, aka specialized AI assistants that can revolutionize how small businesses operate. We talk about how Mary Meeker’s AI report and Meta’s AI ad creation will affect small businesses and entrepreneurs, as well as the cautionary tale of Builder.ai. 

• [00:00] Intro

• [00:50] Welcome to Episode 4: What we've been up to this week

• [07:16] Where Do I Even Begin: GPTs

• [10:03] Custom GPTs: Revolutionizing AI Applications

• [22:56] Custom GPTs - Real World Examples

• [28:36] Poll of the Week

• [29:54] AI News of the Week: Mary Meeker's Report & Meta Goes Full AI Ads

• [40:48] AI Gone Wrong: Builder.ai

• [47:18] Quick Wins!

  
  

  RESOURCES:

  
  

• Mary Meeker AI Report 2025 - https://www.bondcap.com/report/tai/ 

• Meta AI Ad Creation - https://www.theguardian.com/technology/2025/jun/02/facebook-instagram-meta-ai-ad-media-advertising 

• Builder.ai goes bust - https://www.bloomberg.com/news/articles/2025-05-30/builder-ai-faked-business-with-indian-firm-verse-to-inflate-sales-sources-say 

  
  

  CONNECT:

  
  

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• Instagram: @early_adoptr

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