Stacey Jaeger | The Magic of Go-To-Market (GTM) Campaigns

In this conversation, Drysen Carsten speaks with Stacey Jaeger about the intricacies of go-to-market strategies, particularly in the context of FlexTrades. They discuss the importance of collaboration among different teams, the need for clear communication, and the role of education in ensuring all team members are aligned. Stacey shares insights on how to structure go-to-market teams based on audience and the significant impact of having a unified strategy on campaign results.