Jade Scherr | Legalizing Weed - The Importance of Strategy and Purpose in Marketing

Jade Scherr, the founder of HexaHive, discusses her campaign to legalize marijuana in North Dakota. She emphasizes the importance of strategy and purpose in marketing and highlights the challenges of changing public perception in a conservative state. Jade shares the tactics her team has used, including branding, media relations, and digital advertising. She also discusses the regulations and limitations they face in advertising cannabis and navigating political regulations. Overall, the campaign aims to open up cross-aisle conversations and educate the public about the benefits of marijuana legalization.