Eric Feid | The Power of Personalization in Marketing

In this conversation, Drysen Carsten interviews Eric Fide from Conifer Health. They discuss Conifer Health's personalized ABM campaign and how it helps solve revenue cycle pain points for hospitals and health systems. The campaign targets leaders in different departments and tailors messages to their specific pain points. The personalization and precision of the campaign have led to improved engagement and KPIs. The conversation highlights the importance of personalization in marketing and the benefits of targeting specific individuals.