Drysen Carsten | Storytime (Making Superfans of Your Brand)

In this episode, Drysen Carsten discusses the importance of building trust and making customers feel special in order to turn them into superfans of your brand. He shares his experiences from his wedding entertainment company and highlights the various touch points and personalized experiences they created for their clients. Drysen emphasizes the power of building trust through behind-the-scenes work, personalized communication, and creating content that makes customers want to brag about your brand. He also suggests looking at customer reviews as a measure of trust-building success.