Drysen Carsten | Storytime (Is free good?)

In this episode, Drysen shares a story from his experience as a video editor working on a local TV show. He discusses the challenges of creating free commercials and the lack of collaboration and intentionality in the process. He emphasizes the importance of having a plan and being intentional about the goals and objectives of the commercial. Drysen also mentions the value of directing viewers to specific landing pages and tracking the ROI of the commercial. The episode concludes with a call for marketing professionals to share their campaigns and initiatives on the show.