Drysen Learns Things
Hey - I'm Drysen, a content strategist at Made by Things with a deep background in animation and motion graphics. But, video marketing is only a small part of the marketing industry. From email campaigns to digital ads and OOH, there's a ton to learn, and I want to learn it from my marketing peers.
So, I'm determined to have a daily 10-minute conversation to learn everything I can and become a better marketing person, and I'm inviting you to be a fly on the wall to learn alongside me.
Each episode is sponsored by the Made by Things Discovery Workshop—a collaborative workshop where Made by Things designs a custom 'à la carte' style menu of fresh ideas of content and solutions to help you deliver a more robust customer journey and experience.
Learn more at Madebythings.com/discovery.
- Update frequency
- every day
- Average duration
- 9 minutes
- Episodes
- 22
- Years Active
- 2024
Drysen Carsten | Webinar Highlights
In this webinar, Drysen Carsten discusses the importance of video marketing for brands, focusing on three essential types of videos that can enhance customer experience and build super fans. He empha…
Rachel Fishback | Videos for Agriculture
In this conversation, Drysen Carsten speaks with Rachel Fishback from People of Ag about her journey in the agricultural sector, focusing on media marketing and the swine industry. Rachel shares her …
Oli Bridge | The Power of Personalized Videos
In this conversation, Drysen Carsten speaks with Oli Bridge from Bonjoro about the power of personalized video emails in marketing. They discuss Bonjoro's unique approach to customer engagement, the …
Holly Sauer | The Art of Sales Outreach
In this conversation, Drysen and Holly Sauer discuss the intricacies of lead generation, focusing on Alleyoop's unique approach to outsourcing sales development representatives (SDRs) and business de…
Drysen Carsten | 3 Videos Your Brand is Missing
In this conversation, Drysen Carsten discusses key marketing strategies that brands can implement to enhance customer engagement and retention. He emphasizes the importance of understanding the custo…
Drysen Carsten | Building Customer Experiences
In this episode, Drysen discusses the critical role of customer experience in business, particularly in the wedding entertainment industry. He shares his personal journey from starting a DJ company t…
Drysen Carsten | AB Testing with Video Content
In this episode, Drysen Carsten discusses the importance of A/B testing in video production, particularly through the use of motion graphics and animation. He emphasizes how these tools allow markete…
Ashton Hauff | Branding is more than logos and colors.
In this conversation, Drysen Carsten speaks with Ashton Hauff from The Good Kids about the intricacies of branding, particularly in relation to their project with Pride Dairy. They discuss the emotio…
Stephanie Hart Harris | "Nobody likes to be pitch-slaped"
In this conversation, Drysen Carsten speaks with Stephanie Hart Harris from Headlight about the importance of building community through virtual events in the construction tech industry. They discuss…
Lee Smalt | Vanity Metrics Are Stupid.
In this conversation, Lee Smalt discusses his experience with a video campaign for Fargo Brewing Company, highlighting the disconnect between social media metrics and actual event success. Despite po…
Stacey Jaeger | The Magic of Go-To-Market (GTM) Campaigns
In this conversation, Drysen Carsten speaks with Stacey Jaeger about the intricacies of go-to-market strategies, particularly in the context of FlexTrades. They discuss the importance of collaboratio…
Drysen Carsten | Storytime (Making Superfans of Your Brand)
In this episode, Drysen Carsten discusses the importance of building trust and making customers feel special in order to turn them into superfans of your brand. He shares his experiences from his wed…
Josh Macphee | The Role of AI in Content Creation
In this conversation, Drysen Carsten interviews Josh MacPhee, a content creator working on a project for the Flowstate Experience. They discuss the role of AI in content creation, specifically in gen…
Drysen Carsten | Storytime (What's it like working with an animation studio?)
In this episode, Drysen discusses the process of working with an animation studio like Made By Things. He explains the Discovery Workshop, where goals and content gaps are identified. The next step i…
Drysen Carsten | Storytime (The Value of Entertainment and Education in the Farming Industry)
In this solo episode, Drysen Carsten shares his experience working on a nationally broadcast documentary about two world-class farmers. The show aimed to provide an entertaining and educational glimp…
Shelby Hagerdon | Exploring the Role of a Video Producer
In this conversation, Drysen Carsten interviews Shelby Hagerdon, a writer and producer at Made By Things. They discuss Shelby's role as a producer and her show 'I'm a Producer' which educates viewers…
Drysen Carsten | Storytime (Is free good?)
In this episode, Drysen shares a story from his experience as a video editor working on a local TV show. He discusses the challenges of creating free commercials and the lack of collaboration and int…
Jade Scherr | Legalizing Weed - The Importance of Strategy and Purpose in Marketing
Jade Scherr, the founder of HexaHive, discusses her campaign to legalize marijuana in North Dakota. She emphasizes the importance of strategy and purpose in marketing and highlights the challenges of…
Eric Feid | The Power of Personalization in Marketing
In this conversation, Drysen Carsten interviews Eric Fide from Conifer Health. They discuss Conifer Health's personalized ABM campaign and how it helps solve revenue cycle pain points for hospitals a…
Jason Donnelly <- Denmark Peeps, Hire This Guy
In this conversation, Drysen Carsten interviews Jason Donnelly about his experience starting the Marketing Combat podcast. They discuss the inspiration behind the podcast, the goal of establishing th…