4. “You have nothing to lose” - CAMPAIGN VIDEO

Still in Paris, Jordy meets Daily Paper’s Culture Marketing Manager, Moriba Koné. Moriba sets Jordy the challenge of shooting an attention grabbing campaign video for his jeans. Can Jordy pull it off with no budget before the Eurostar leaves? Afeez A. - Digital Content Lead at Daily Paper gives his verdict.

@ayojxrdy

@alizedemange

@moribakone

@trendsafeez

@dailypaper

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