Turning an Idea Into a Brand With The Dezo Boys

This week, Shannen and Abby sit down with the guys who created the future dominators of the spiked seltzer game: Dezo. They share the story of how the idea to create a healthier drinking option came to life and discuss how they utilized their network to turn their idea into a real life product and how they successfully launched Dezo in the middle of a pandemic. The trio also discuss how TikTok has played a huge part increasing brand awareness, what it's like dating in LA, and more!