Appreciating Culture Through Fashion: Ritika and Niki Shamdasani, Co-Founders of Sani

Host Neha Sampat, CEO of Contentstack, and Ritika and Niki Shamdasani, sisters and co-founders of Sani, get together over a glass of wine and discuss starting a business with family, honoring cultures authentically, and entrepreneurship as a “series of small steps.”

Sani is a South Asian-inspired fashion brand with thoughtfully designed and culturally inspired clothing.

Neha, Ritika, and Niki discuss:

• Overcoming conflict when working with family
• Cultural appreciation through education
• Navigating the “seasons” of entrepreneurship  
• Creating compelling content to engage your audience

The Dreammakers enjoyed a glass of wine while they talked: Domaine Roux Pere & Fils Santenay Beaurepaire Premier Cru 2018. It’s a Pinot Noir from Burgundy, France with aromas of rose petals, violet, red fruits and a hint of licorice. 

Other show notes:

• Any song by Drake or Taylor Swift is Ritika’s wake up song. Kangna Tera Ni by Dr Zeus is Niki’s.
• How I Built This is Ritika’s recommendation for her 19-year-old-self
• Chameleon Caramel Cold Brew is Ritika’s drink recommendation. Niki recommends Matcha.

Follow Host Neha Sampat on LinkedIn and @nehasf

Follow Guests Ritika Shamdasani on LinkedIn and Niki Shamdasani on LinkedIn and @sani_sisters

Follow @Contentstack

Follow @sanisisters on TikTok