REM 31: P.J. Finley - How to Solve Climate Change with Real Estate

We can’t open up our favorite news app without reading something about electric vehicles. However, personal passenger vehicles account for less than 10% of carbon emissions. Guess how much comes from real estate…

When you add up embodied emissions (created through the construction and procurement of buildings) and operational emissions (energy consumption and operations) - real estate is responsible for 40% of carbon emissions globally!

Massive Problems = Massive Opportunities for Growth

Luckily, we have leaders like PJ Finley, who are guiding the industry toward a sustainable future!

After closing billions in loans at CBRE, PJ’s passion for climate solutions led him to Northbridge ops, where he helps investors gain additional financing for sustainable property renovations through C-PACE financing. 

In today’s episode of Real Estate Milestones, P.J. breaks down the solution for us into 4 parts:

1. Reducing Embodied Emissions by improving existing buildings instead of demolishing
2. Reducing Operational Emissions by improving energy efficiency and insulation
3. Mitigating Location-Driven Emissions by enhancing urban infrastructure
4. Applying the principles of Reduce, Reuse, Recycle to construction and development

We are at a global inflection point where these solutions are becoming economically rational due to rapid technological progress. 

So, tune into today’s episode to learn how we can build a more sustainable future and make some profit in the process!

Keep Making Milestones, 
Ben Malech

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If you want to learn more about P.J., you can find him at:
https://pjfinley.com/
LinkedIn: https://www.linkedin.com/in/pjfinley/

To learn more about Ben, connect with him through:
Ben’s Website: https://benmalech.com/
Ben’s LinkedIn: https://www.linkedin.com/in/benjamin-malech/
Ben’s email: [email protected]

Resources Mentioned:

Biography of Elon Musk - Ashlee Vance

https://www.breakthroughenergy.org/

Shownotes:

00:50 - Meet P.J.

2:45 - Choosing a Career in CRE

4:45 - PJ’s experience on the Large Loan Team at CBRE

6:20 - PJ’s passion for climate solutions

7:30 - How PJ became an Angel Investor

10:15 - What is C-PACE financing?

12:00 - C-PACE for huge NYC Office buildings

14:15 - Who can use C-PACE

15:50 - How C-PACE money gets into the deal

19:00 - Where does the money come from?

24:30 - How to fix the Real Estate Industry to save the world

26:30 - 4 Components of Climate Change in Real Estate

33:00 - Wh

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