DC 169: Adam Carswell - Content and Branding Wins

Adam Carswell brings you his special guest appearance on Marc Cesar’s Financial Freedom Through Apartment Investing meetup to discuss how to create unique content that will grow your platforms.

In this episode, Adam talks about:

• How Adam made his way into the real estate space
• The importance of creating unique, relatable content for an effective thought leadership program
• The best platforms to build your ideal avatar and reach your target audience 
• How to build and grow your podcast by consistently pushing out content

Adam would like to give a huge thanks to the audience for sharing their time with the Dream Chasers platform to listen to his knowledge and experience with content creation and branding.

Watch the YouTube replay here:https://youtu.be/9etThyt55pg

Episode Resources: Adam J. Carswell Facebook Group | DC 165: Byron Elliot & Marc Cesar - Fund of Funds 101 

Timestamped Shownotes (Audio):

02:23 – Marc Cesar introduces host Adam Carswell for his meetup Financial Freedom Through Apartment Investing 

05:26 – Adam walks us through his journey of how he discovered success through real estate

11:42 – Why did real estate catch Adam’s attention and make him want to pursue a career as an entrepreneur?

14:58 – Where does marketing fall in the scope of real estate?

17:47 – Why is content creation so important and how can it be used to create an effective thought leadership program?

19:58 – How does Adam create unique content on social media to expand his reach and retain his current audience?

24:02 – What website does Adam recommend for those looking to hire help with content creation?

25:12 – What platform does Adam think is the best for finding and building your ideal avatar and reaching your target demographic? 

30:40 – What type of content should you post to gain traction?

33:26 – How often should you push out content on your platforms?

36:16 – How do you build up your podcast to engage and retain your listeners?

41:00 – What was Adam’s process creating his podcast platform? 

46:08 – What is Adam’s goal for his mentees and apprentices?

48:43 – What is the time you should put into each episode of a podcast?

51:30 – How do you openly network on LinkedIn and post consistently AND authentically? 

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