Into the Pasture: Grassfed Goes Mainstream

Carrie Balkcom grew up on a cattle ranch in Florida. In 2003 she returned to her roots when she became the executive director of the American Grassfed Association at its founding--and she's been there ever since. AGA certifies pasture-raised livestock--and not just beef--and they help producers develop and sustain regenerative practices for the sake of the animals, the land, and the consumer.