S03 Episode 1: Roadmapping Strategies with Gabi Logan

My guest today is Gabi Logan, who offers one-on-one coaching and has a recurring revenue knowledge base/database business, retreat center offering events, and weekly webinar. She also does high-end consulting engagement for travel destinations and serves as a certified executive coach.

On today’s episode, we discuss hurdles she has experienced with roadmapping in her consulting business to get more clients and increase revenue.

Today’s topics include:

• Client Perspective: Addressing problems in time; clarifying what they
  
  need to work on


• Branding Project: The big picture, what’s hot now, and where people
  
  really want to go


• Consultation/Coaching Structure: Start with phone calls to determine
  
  client’s needs


• Send a form/survey in advance; give a list of recommendations based
  
  on responses


• What have you tried in the past? What worked and what didn’t?


• Final Question: Is there anything else you would like to tell me?


• Know mistakes client’s made in the past to avoid proposing the same
  
  option


• Use call as an interview - what’s on your mind? Let client do the
  
  talking


• If you’re not coaching or managing your client, engagement does not
  
  end well


• Don’t be an order taker - strategic input gets less value and rates
  
  go down


• Psychically know what clients want, but client does the work


• Value your strategic input; roadmapping is a plan for the client


• Give clients a taste of what it’s like to work with you, and what
  
  it’s like to work with clients


• Market being flooded with incompetent remote providers


• Curate relationships with clients; build trust and authority with
  
  clients early on


• Having a plan helps prevent imposter syndrome

Resources and links:

• Dream of Travel Writing