Episode 2: Making An ROI On Your Marketing

Hosted by  Brennan Dunn and  Eric Davis

Show Notes

• Ways we have marketed our consulting services in our past.


• Blogging, forum posting, content marketing, and social networks.


• Technical blogging, business blogging, random thoughts blogging.


• Investing into marketing activities


• Products can drive consulting sales


• Marketing sales funnel


• Ask “how did you hear about me?”


• Difficult to track every single person from marketing source to sale


• Easier to track in teh aggerate based on source (e.g. Hacker News)


• How to determine when to focus exclusively on one channel or avenue.


• Know, Like, Trust


• Multi-touch marketing across different channels


• Increase your trust factor, e.g. Open Source, blogging


• Referrals transfer trust


• Diverse marketing sources are needed in case something changes to your primary marketing source.


• Have at least one backup source that compliments your primary one, if not two backups.


• Expensive conferences can be a good filter for clients who can afford your services.


• Asking for referrals


• Repeat clients


• Reaching out to existing clients 1-on-1 to follow up with past projects.


• Offering incentives or finders fees for referrals.


• Well timed out autoresponders for new leads

Next Week

Pricing methods

Resources

Eric  -  Why are you trying to save time? and the question “What is it that we want?” to ask clients.

Brennan  -  RescueTime and  MailChimp

Action steps

Look at where you’ve gotten clients in the past. What did you do to increase the trust from a potential client? What kind of investment you made and what kind of return did you get from it? Was that a good ROI?

Transcript

We’re hoping to get a transcript later.