Don't know why YouTube screams at us!

Don’t know why every YouTube thumbnail looks like it’s screaming at you? Same. In this episode, we dive face-first into the chaotic world of clickbait thumbnails, limbic system hijacking, and the ancient part of your brain that’s somehow obsessed with faces that look like they just lost everything in 24 hours.

We talk about why your brain can’t resist dramatic thumbnails, how your amygdala is basically getting manipulated every time you open YouTube, and why more content choices somehow leave us watching… nothing.

It’s clickbait meets neuroscience. You’ll laugh, you’ll scroll, and you might finally figure out what the hell your limbic system actually does.

P.S. This episode thumbnail was scientifically engineered to hijack your brain. Probably.

Important links:

1. All-or-none face categorization in the human brain - https://www.sciencedirect.com/science/article/pii/S1053811920301725?via%3Dihub
2. Hours of video uploaded to YouTube every minute as of February 2022 - https://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/
3. Better Understand How Your Videos Are Getting Discovered - How Important are CTR and AVD? - https://www.youtube.com/watch?v=c-EbO-092I0
4. How the brain recognizes faces - https://news.mit.edu/2016/machine-learning-system-brain-recognizes-faces-1201
5. The paradox of choice | Barry Schwartz | TED - https://www.youtube.com/watch?v=VO6XEQIsCoM
6. The Paradox of Choice - https://thedecisionlab.com/reference-guide/economics/the-paradox-of-choice
7. Ridiculous History - https://www.iheart.com/podcast/105-ridiculous-history-28588696/

Don’t Know, Do Care is the brainchild of Ashmita, Sandy, and Prakhar, three friends from different backgrounds and interests. Ashmita works in sustainability, Sandy's an entrepreneur (puke) who’d rather not be, and Prakhar works with Sandy and is just trying to make sense of it all. 

Three mildly confused friends, one weirdly specific topic each week. We don’t know much, but we care just enough to talk about it for up to an hour each week.

Don’t Know, Do Care is produced by "Ghar Pe Productions", edited by Prakhar and Sandy, critiqued (thoroughly) by Ashmita, and enjoyed mostly by our friends. Thanks for giving us a listen!