What’s Up THIS WEEK: Micro Events WIN Summer 🧃+ TikTok Trends GONE WRONG 😱 | Ep. 343

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.

=================================================

Best Moments:

(00:31) Micro events in the summer is where it is at

(01:20) 15-minute micro events have a 60% higher show up rate

(02:03) LinkedIn desktop max video upload is 15 minutes

(03:08) Instagram Live drop-off after 15 minutes is 70%

(04:23) Holiday campaigns are launching now in June

(05:11) OpenAI teams up with Apple’s former hardware design legend

(06:41) AI pin device expected within 24 months

(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won’t star but approves the script

(08:30) Students lighting Chromebooks on fire for TikTok trend

(09:13) Sprite launches “Sprite + Tea” based on viral social trend

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma