#3 Joe Cicero: Reservation-Based Fitness, Empowering Personal Trainers, and Transitioning into Entrepreneurship

In this episode, we sit down with Joe Cicero - founder of The Yard - to talk about the inception of the reservation-based fitness model, empowering personal trainers to scale their own businesses, and his transition from a 9 to 5 into entrepreneurship. In Episode #4 we'll dive into the unique challenges he's faced in his own fitness and the approach he's adopted to build muscle, lose fat, and prep for his next competition without compromising in life or business.

Find Joe at:
The Yard
The Yard on Instagram
Joe's Instagram

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