One on One with Janet Comenos, CEO and co-founder, Spotted
- Author
- DMN (Direct Marketing News)
- Published
- Thu 05 Apr 2018
- Episode Link
- https://soundcloud.com/dmn1on1/janet-comenos-spotted
How do you choose the right celebrity to represent your brand? DMN sits down with Spotted CEO Janet Comenos to discuss the differences between influencer marketing and endorsements, and how brands can use data to make more informed decisions when creating campaigns.
