1. EachPod

One on One: Radio Advertising, Then And Now With Rich Knopke, CRO, Jelli

Author
DMN (Direct Marketing News)
Published
Wed 18 Jul 2018
Episode Link
https://soundcloud.com/dmn1on1/radio-advertising-then-and-now

Broadcast radio of days past (and the way we advertise on it) has evolved with the digital era. What challenges do modern advertisers face, and what possibilities exist? In this podcast, we sit down with Rich Knopke, CRO of programmatic radio advertising company, Jelli, to explore the past, present, and future, of one of the oldest mass communication mediums out there.

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