[DD] Trad Marketing vs Self Marketing

"The best way to survive is to turn everything into hilarity." - Ursula Vernon

In this episode we dive into the chaotic world of writing, marketing, and the ups and downs of self-publishing. Mur shares her recent trip to Maryland for Independent Bookstore Day, and Ursula catches us up on Swordheart's launch. 

Self promotion is hard, ya'll.

Highlights:

• (05:12) Mur's experience running a solo RPG at an independent bookstore
• (12:45) Ursula's updates on Swordheart and her UK marketing team
• (25:30) The difference between traditional marketing and self-promotion
• (38:15) The importance of targeted outreach to influencers
• (47:50) Mur's thoughts on new marketing tools and strategies
• (55:30) Reflections on the passage of time and creative endeavors

(This post went live for supporters on May 22, 2025. Join the Fabulists if you want early, ad-free, and sometimes expanded episodes!)

Transcript

Links: 

• Death of the Author (Game)
• Stamp Fans (Mur isn't set up there yet, but bookmark that page)
• Escape Pod

Evergreen Links:

• Ursula Vernon/T. Kingfisher
• Mur Lafferty
• Mur on Focusmate!
• Mur on Instagram, Youtube
• Support via Patreon! 
• Theme song by Devo Spice