S4 Ep2: Meet David Keene, Chief Marketing Officer, Europe at Wipro
- Author
- distillery sessions
- Published
- Tue 16 Apr 2024
- Episode Link
- https://audioboom.com/posts/8491555
In the second episode of season 4 of distillery Sessions, our founder Steve Wheen chats with David Keene, European CMO of tech giant Wipro. David reveals his inspiring journey to becoming a CMO and shares his insights into the world of B2B marketing.
We discuss:
We discuss:
Customer-centricity: Putting the customer at the core of your marketing
Agile marketing: How a software development mindset can elevate your campaigns
Content marketing in a noisy world: Why quality should always trump quantity
And of course, any topical discussion couldn't avoid AI!
If you're a marketer looking for actionable strategies and expert advice, don't miss this episode!
Follow David on LinkedIn:
https://www.linkedin.com/in/davidkeenex/
Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery
If you're a marketer looking for actionable strategies and expert advice, don't miss this episode!
Follow David on LinkedIn:
https://www.linkedin.com/in/davidkeenex/
Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery
